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That’s because screen/web images need less information than printed images. Images you see on websites have been downsized and are smaller than the camera’s original image. But be careful about the image’s file size.

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You pay ‘on demand’ or subscribe monthly or annually with quotas on how many images you can download daily.ĭigital cameras are now of such high quality that you can take your own images and be confident that they will be of a good enough standard. These companies include iStock, 123RF and Getty Images and their images are not free. The production values are extremely high, and that’s because they come from companies that specialise in selling ‘stock’ images, as these are called.

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You may be familiar with those high quality images using professional models that you see on websites and in advertising. But make sure that the image is marked for commercial use, as some photographers do not want their work used for promotion of any kind. This means you can go ahead and use them to advertise your business without the risk of infringing copyright. A search on Pixabay for ‘flowers’ returned 45,468 images, most of which were marked ‘free for commercial use’. Photographers upload their images to sites such as Flickr or Pixabay and either allow their images to be used by commercial entities (such as a small business) or not. Let’s look at these first.Ĭreative Commons – wonderful images for freeĬreative Commons is a copyright regulatory system whereby amateur and professional photographers may allow you to use their images for advertising purposes without payment.

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The internet contains broadly three types of image – private images on social media, stock images for which you pay a fee, and a range of great images to use for free as long as you follow certain rules. Someone created that image and you have to get their permission to use it for free, or negotiate a fee for its use. In Australia it doesn’t even have to have a watermark on it or the © symbol. You can assume that any image on the internet is protected by copyright. How to (legally) use images from the internet for your business Let’s take a look at how you can source decent images for your business that truly reflect your vision. The fact is that many people are confused over images, including what they can use for free from the internet and the standards (size, format) that are required for web or print advertisements. It doesn’t make sense, after all the work you did to develop your business, to leave this crucial part of the plan to someone who is not connected to your business. The result can be a hastily-chosen, inappropriate image that does more harm than good to your brand. Graphic designers too often hear the phrase “I’ll leave that up to you” when they request images to use in an advertisement for a business. Compared with text, images are far harder to come up with. Many small businesses overlook the importance of promotional imagery.

Efax messenger shows images in black background